PRYSMIAN'S NEW BUSINESS STRATEGY
Connect to lead
Connect to lead is our new 5-years business strategy through which the Company aims at capitalising on its market position - i.e. its geographical footprint and breadth of products, its valuable customer partnerships, its unique people and strong commitment to sustainability and innovation - in order to seize the opportunities offered by the new market trends currently shaping the cable industry and lead the energy transition and digital transformation.